Just over eight months after rolling out the ‘Panda’ update (the Google search algorithm that places a higher priority on unique quality content) the search engine giant has announced its latest changes that aim to deliver “the most up to date results” for users.
Google “Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” Google says in a blog post announcing the big change.
As much as 35% of all searches on Google are expected to be affected by the latest update the company says. The impact is likely to be huge seeing as the Panda update had businesses struggling to maintain their search rankings was said to affect 12% of searches.
Google “This change better determines the level of freshness needed for each query and promotes fresher results accordingly,” a Google spokesperson says. “We’re continuously working to improve our search algorithm so that we provide users the most relevant answers to their queries.”
Google says the main impact will be on searched for recent events or “hot topics”, regularly occurring events and searches for information that changes often but isn’t specifically a trending topic.
Matt McGee – Search Engine Land “It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website,” says Matt McGee, executive news editor at SEO-focused news site Search Engine Land. “If the business is in an industry where there’s regular news, where things change on a frequent basis, it looks like never-updated websites won’t have much chance of being visible on a lot of queries.”
One effective way for businesses to generate fresh content for their website is to create and frequently update a business blog or news section, Google recommends.
This change only seems to emphasise the value of publishing quality content on a regular basis, whether that is a blog, articles or latest news updates.
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