SEO copywriting is a balancing act between creating content that is highly visible to search engines and highly appealing to people.

Cyprus Copywriter delivers SEO copywriting that works fast – people scan online pages, picking out text relevant to their search terms and looking for directions to guide them through a site. We write copy that is engaging, with a clear flow and headings that act as signposts to the key information, while inspiring action.

The same content must also be optimised for the search engines. It must follow a certain structure and contain key information featured at strategic positions throughout.

We ensure that your content is relevant, unique, with key on and off site links, giving your website the best chance of a prominent place in the search engine results.

Keyword research

People use unique phrases when using search engines. For maximum results, these must be recognised and incorporated into your website’s content and structure.

We carry out keyword research based on your knowledge of the market and competitor analysis. Plus there are many tools available for keyword analysis.

Understanding and using this information correctly will result in:

↑ brand awareness – reach new & larger markets with targeted search terms

↑ knowledge of your customers and market

↑ in pre-qualified traffic – buyers that are ready to purchase

Natural website optimisation

Based on an analysis of your complete website, Cyprus Copywriter brings together the whole optimisation process, including external link building and social media marketing elements to make improvements to your website’s performance.

Each solution depends on the individual company & is tailored to your business model. Most is simply good practice:

• know your customers
• target content & message to key market
• ensure code & copy is working together for maximum effect
• spread the message as wide as possible
• quality over quantity

Free Website Analysis

For the best results, we need to understand your online business as fully as possible.

By performing a website analysis, we start by looking at the simple things & highlight where improvements can be made. Many of these can be completed in-house at little or no cost.

To ensure continuity across your website contact Cyprus Copywriter for a free website analysis.